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Wearing your heart on your sleeve is scary. You might alienate someone, and it might be a really big client. But if you want those wonderful, holy grail clients, the ones full of mutual love and adoration, you’re going to have to be brave, and do it anyway.
Marketing is complex, but it's summer, and who wants to tackle complexity? Enter marketing lessons from the beach: be consistent; be relentless; be true to who you are.