The Most Powerful Brands Are Distilled
Distillation is how you fit 10 pounds of gold into [...]
Brand Bravery: Wear Your Brand on Your Sleeve
If you want to attract more of your favorite clients [...]
How to Attract More of Your Favorite Clients
When your brand is where it should be, you find [...]
Marketing: Permission to Piss Someone Off
When it comes to marketing, the most valuable thing you [...]
Marketing: Riding the Seesaw
There are two schools of thought about designing product and [...]
Marketing: How to Get Unstuck
Sometimes we get so deep in the weeds trying to [...]
Marketing: The Alienation Catch-22
Wearing your heart on your sleeve is scary. You might alienate someone, and it might be a really big client. But if you want those wonderful, holy grail clients, the ones full of mutual love and adoration, you’re going to have to be brave, and do it anyway.
3 Branding Lessons from the Beach
Marketing is complex, but it's summer, and who wants to tackle complexity? Enter marketing lessons from the beach: be consistent; be relentless; be true to who you are.
Who Do You Think You Are? A Short and Sweet Branding Exercise
More importantly, who do your prospective clients think you are? [...]