Distillation is how you fit 10 pounds of gold into [...]
If you want to attract more of your favorite clients [...]
When your brand is where it should be, you find [...]
When it comes to marketing, the most valuable thing you [...]
There are two schools of thought about designing product and [...]
Sometimes we get so deep in the weeds trying to [...]
Wearing your heart on your sleeve is scary. You might alienate someone, and it might be a really big client. But if you want those wonderful, holy grail clients, the ones full of mutual love and adoration, you’re going to have to be brave, and do it anyway.
Marketing is complex, but it's summer, and who wants to tackle complexity? Enter marketing lessons from the beach: be consistent; be relentless; be true to who you are.
More importantly, who do your prospective clients think you are? [...]