Branding is hard. If it was easy, all brands would be brilliant.

Tinfish is (mostly)* Janet Clesse Hager.

For more than 25 years, Janet has been helping organizations nationwide build brands that attract more of their favorite clients and customers. She brings a broad spectrum of knowledge and experience to her work. She laid down the foundational underpinnings at Cornell University, earning a Bachelor’s in Communication; the program focused on the psychology of communication and human perception. She cut her teeth in New York, Boston, and San Francisco, working in marketing and design for a wide variety of companies — a nuclear waste facility, a trade publisher, an educational publisher, a big five accounting firm (when there were five), a public utility, and an advertising agency, among other places — before starting Tinfish Initiatives in 2001. She excels at distilling large amounts of seemingly disparate information into a solid strategy, brand identity, visual presence, and communication plan.

Janet is also a dynamic and engaging speaker. She taught marketing at the Art Institute of Portland for several years, and presents regularly at conferences and workshops about branding.

Janet Hager of Tinfish

Having grown up in Buffalo, NY, Janet firmly believes that professional hockey should only be played in cities that get actual snow on a yearly basis. Her parents tricked her into attending Cornell (thankfully). She was a Boston driver before she moved to Boston, but living there made her a better Boston driver. She is a steadfast supporter of the zipper merge, and believes in the power of creative thinking to set people free.

* The bulk of what gets done at Tinfish is done by Janet. But no one knows everything (not even her!) and so she partners with experts when appropriate.

Want to talk with us about brand strategy for your business?

We’re always happy to talk with people, just to hear about what you’re up to, brainstorm about how you might move your brand forward, and see if it would be a good fit for us to work together.

drop us an email or call us at 503 753 8043