Felicity 2017-10-11T14:54:50+00:00

Project Description

Felicity brand identity

Felicity worked to help people adjust to life with myriad health issues that required strict dietary regimens. Living with extreme food restrictions can leave people feeling isolated and joyless; Felicity sought to return them to joyful living.

The identity uses bright colors; friendly, open typography; and a smiley face to communicate the brand message.