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Branding is a part of everything you do, and everything you do is a part of branding.

What is Branding?

Branding is the image or impression of your company that other people build in their own minds, based on every piece of information you give them — visual, verbal, nonverbal, digital — in every interaction you have with them over time — live and in-person, digital, through third parties.

If they build an accurate image of your company, then they understand who you are, what you have to offer, what you stand for, and what it’s like to work with you. That accurate image means they will be better able to decide if you are a good fit for them, and for anyone else they might refer to you.

If they build an accurate image, that means you get to work with more of your favorite people. It means higher conversion rates. It means higher close rates. It means a higher percentage of your clients are people you love to work with, and who love you right back.

The trick is giving them the building blocks they need to build an accurate image.

That’s branding, baby.

What Does Tinfish Do?

Tinfish builds brands that build businesses.


Some parts of brand strategy are relatively easy; figuring out who you are and who your audience is, for example, are both fairly straightforward processes. Distilling that information into an actionable plan and strategy is considerably harder.

Tinfish can help you figure out the basics (who you are and who they are) and then distill that information into actionable branding steps you can take to connect with those people, communicate with them in an evocative way, and build relationships with them over time that will build your business.


Tinfish has over 20 years of experience in design and writing, the two most important skills needed to make an intangible brand strategy into a tangible brand message and overall look and feel. We can help you clarify your messaging and phrase it in a powerful way that makes your audience sit up and listen. We can help you with logo design, collateral design, and website design. And we can work with your designers and writers, whether in-house or out-of-house, to guide their efforts for the greatest impact.


As your business grows and evolves, someone needs to be watching your branding to be sure it, too, grows and evolves in line with your overall brand strategy. As you pull in specialists to handle various aspects of operations, sales, and marketing, someone needs to be working with them to be sure their efforts are in line with your overall brand strategy.

Tinfish can help you over the long term, guiding your brand through growth and evolution, so your message always stays true to your underlying goals, mission, and values.

What Do People Have to Say About Tinfish?

Janet builds brands that last. In my experience, it’s easy to start a brand without planning for the future. Many entrepreneurs make this mistake while they focus on the product. Janet is able to articulate the brand in the longterm, and guide the entrepreneur or team through the process. I worked with Janet on a project to build a brand for a sustainable landscaping company, and her execution to accurately tell the story was outstanding. Telling the story of sustainability is hard, because it’s a very misunderstood buzzword.

I recommend Janet for building brands that stand the test of time.

web designer, ShiloRune

Janet helped me develop and think through a brand strategy for a multi-sided FinTech platform that I had seeded earlier this year. She has a joyful yet focused spirit about her work, which resulted in balanced enthusiasm for the founding team. Her positive energy and insightful dialogue is infectious and allows her to create a positive impact on the trajectory of the business plan.

Any company looking for organic growth will benefit from collaborating with Janet — she is spot-on with her insights, actionable advice and supporting deliverables.

Chief Financial Officer

Want to talk with us about branding?

We’re always happy to talk with people, just to hear about what you’re up to, brainstorm about how you might move your brand forward, and see if it would be a good fit for us to work together.

drop us an email or call us at 503 753 8043